Skin care is our passion. As a world leading company in this segment we are close to consumers, providing them with compelling, innovative products.
Dynamic growth. In 2009, Beiersdorf generated EUR5.7 billion in sales. Our strategic key objectives are to gain market share and increase profitability.
Success through closeness. We know what appeals to our consumers. At the same time, we think ahead and anticipate consumer wishes with our innovations. Our brands enjoy universal trust – from NIVEA, the world's largest skin and beauty care brand*, through the medical skin care brand Eucerin, down to luxurious anti-age care from La Prairie.
Strong Brands. Our brands are internationally successful. They represent state-of-the-art skin care, combining systematic consumer orientation, reliable quality, and a unique brand personality. They offer a compelling experience and delight people afresh every day.
Compelling innovations. Beiersdorf is an international leader in research and development in the fields of skin care. We use the knowledge we have gained in more than 125 years to develop new products that offer consumers genuine added value. Our clearly structured processes enable us to concentrate on meaningful and compelling innovations, which we rapidly introduce into the market.
Global presence. As an international branded consumer goods company, we are growing throughout the world. At the same time, we focus on strategic markets offering above-average growth potential. China, Russia and Brazil are our focus countries. The United States - the world's largest cosmetics market – is also important for us. In addition, we are continuing to pay particular attention to Western Europe.
Dedicated employees. More than 20,000 employees worldwide drive forward Beiersdorf's development with their performance and commitment. We value team spirit and cooperation which characterize Beiersdorf's special corporate culture.
Attractive Employer. Our employees show a high degree of identification with the Company. We reinforce their commitment by offering comprehensive continuous professional development and training programs. We also offer high potentials exciting career opportunities in a global company. For us, both are always important: success and people.
Dynamic growth. In 2009, Beiersdorf generated EUR5.7 billion in sales. Our strategic key objectives are to gain market share and increase profitability.
Success through closeness. We know what appeals to our consumers. At the same time, we think ahead and anticipate consumer wishes with our innovations. Our brands enjoy universal trust – from NIVEA, the world's largest skin and beauty care brand*, through the medical skin care brand Eucerin, down to luxurious anti-age care from La Prairie.
Strong Brands. Our brands are internationally successful. They represent state-of-the-art skin care, combining systematic consumer orientation, reliable quality, and a unique brand personality. They offer a compelling experience and delight people afresh every day.
Compelling innovations. Beiersdorf is an international leader in research and development in the fields of skin care. We use the knowledge we have gained in more than 125 years to develop new products that offer consumers genuine added value. Our clearly structured processes enable us to concentrate on meaningful and compelling innovations, which we rapidly introduce into the market.
Global presence. As an international branded consumer goods company, we are growing throughout the world. At the same time, we focus on strategic markets offering above-average growth potential. China, Russia and Brazil are our focus countries. The United States - the world's largest cosmetics market – is also important for us. In addition, we are continuing to pay particular attention to Western Europe.
Dedicated employees. More than 20,000 employees worldwide drive forward Beiersdorf's development with their performance and commitment. We value team spirit and cooperation which characterize Beiersdorf's special corporate culture.
Attractive Employer. Our employees show a high degree of identification with the Company. We reinforce their commitment by offering comprehensive continuous professional development and training programs. We also offer high potentials exciting career opportunities in a global company. For us, both are always important: success and people.
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