WIRED has teamed up with Advanced Micro Devices (AMD) to launch the "Make a Scene" initiative at this year's Consumer Electronics Show (CES) in Las Vegas. AMD, a technology company known for delivering vivid digital experiences; and, WIRED, the magazine of innovation and design, have collaborated for the "Make a Scene" initiative at CES. Together they will transform the Grand Lobby of the Las Vegas Convention Center into a visually immersive experience where visitors can test and tinker with the latest products from AMD and the WIRED Store in NYC.
"We're thrilled to be working with a company like AMD that shares WIRED's enthusiasm for innovation and cutting-edge of technology," says Howard Mittman, VP & Publisher of WIRED. "The Grand Lobby will be the place to record your CES experience by making a movie, designing a magazine cover and sharing those creations with friends in a fun, engaging way."
"WIRED and AMD have a shared appreciation for innovative products that cause people to stop and rethink what is possible - with a focus on delivering tomorrow's technology today," said Nigel Dessau, chief marketing officer, AMD. "This shared vision made collaborating with WIRED a natural fit and the "Make a Scene" showcase the perfect venue to bring the revolutionary AMD Fusion Accelerated Processing Unit (APU) to life."
Highlights of the "Make a Scene" campaign from WIRED and AMD include:
Experience the latest AMD-enabled innovations including next-generation Internet, facial recognition, AMD Eyefinity multi-display gaming, and stereo 3D entertainment -- with or without glasses. Test the hottest products from the Wired Store in NYC including: Transforming Uno Motorcycle, Panasonic 3D camcorder, Withings Wifi Scale, Native Union Moshi Moshi Pop Phones, Davone Ray Speakers, and the Herman Miller Sayl Chair. Explore WIRED personas: Adventure Capitalist, Culturazzi, Digital Gentleman, Gadget Girl, Gastronaut, and Smarter Upstarter. Produce and share a "Best of CES" movie. Enter giveaways for prizes including an Xbox 360(R) with Kinect, an AMD-powered notebook for the top rated video entry of the day for the "Make a Scene" video contest and one grand prize of an HP all-in-one system with printer and digital camera bundle chosen at random out of all the "Make a Scene" contest entries submitted throughout the show. See official contest rules.
Located in the Grand Lobby of the Las Vegas Convention Center, WIRED and AMD's "Make a Scene" showcase will be open to press on January 5 and all visitors to CES January 6-9, 2011. The International CES attracts more than 120,000 of the top executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media from more than 130 countries.
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