WALB

The Gift

WALB is an NBC-affiliated television station for Southwestern Georgia that is licensed to Albany. It broadcasts a high definition digital signal on VHF channel 10 from a transmitter in Doerun along the Colquitt and Worth County line. The station can also be seen on Mediacom channel 3 and in high definition on digital channel 810. Owned by Raycom Media, WALB has studios on Stuart Avenue in Albany. Syndicated programing on the channel includes: Entertainment Tonight, Inside Edition, Oprah, and The Doctors.

On WALB-DT2 and Mediacom channel 26 is the area's ABC affiliate. On WALB-DT3 and Mediacom digital channel 81 is This TV.

In 2004, WALB gave its news operation a makeover renaming itself from NewsCenter 10 to WALB News 10. It also changed its logo as part of the graphic makeover. However, it kept the "little one, big zero" 10 which has been part of its logo since the late-1970s at the earliest. This is similar to the logo sister station WIS has. The channel also changed its music from a theme composed by Collier Concepts to "The Tower" composed by 615 Music which is used by many other NBC affiliates. Continuing its modernization, WALB built a new set in 2005 which replaced the previous one that had been used for at least twelve years.

The station launched NBC Weather Plus in 2005 on a new second digital subchannel. Known as "WALB 24/7 Weather", the service gave continuous forecasts for up to thirty cities around Southwestern Georgia. After NBC Weather Plus shut down in December 2008, WALB-DT2 became part of This TV. WALB's weekday morning show Today in Georgia was expanded to a full two-hours from 5 until 7 beginning September 10, 2007 coinciding with the expansion of Today to four hours. "WALB's Most Wanted" segment was launched the same year to showcase some of the area's most wanted fugitives.

With the introduction of ABC on WALB-DT2, a simulcast of the main channel's weekday morning and weeknight newscasts were included. In addition, the area's first prime time news weeknights at 7 was added to the ABC subchannel. Weekend broadcasts are simulcasted on both channels as well although there may be delays or pre-emptions due to network obligations. In addition to its main studios, WALB operates bureaus in Thomasville (on North Broad Street) and Valdosta (on North Patterson Street). WALB owns its own weather radar known as "WALB 24/7 Radar" at Southwest Georgia Regional Airport.