Toshiba announced the strategy and latest product line-ups to the ASEAN market which make this area as a center of growth of multinational corporations on global business television. In the coming year, Toshiba will strengthen its presence in all ASEAN products by launching a new LCD TV, specially designed, namely products that combine innovation and technology with functionality and beauty.
Toshiba has built headquarters for Asian TV business in Singapore in April 2010, in order to increase sensitivity to the needs of the market and to produce products that fit the ASEAN market.
Shigenori Tokumitsu, Vice President Visual Products Company, Toshiba Corporation of Japan said, Toshiba is a global business, but it realizes that different regions have different characteristics and desires. Toshiba visual products enjoy a long reputation for quality in the ASEAN region, and it sure can contribute more to the consumer.
According Shigenori, global LCD TV market is growing excited. Toshiba predictions indicate that the global market in 2009 amounted to 142 million units, and this will increase to 200 million units in 2012, with the ratio of average annual growth of 12%.
Toshiba recorded the global unit sales of 10 million units the year since March 2009 to March 2010. The company intends to increase that number significantly this year, and positioned in the area of economic growth of ASEAN as a first stepping stone of its strategy. Toshiba intends to achieve sales of more than 1.2 million units of TVs in the ASEAN market in 2011, namely a 20% market coverage
Toshiba has built headquarters for Asian TV business in Singapore in April 2010, in order to increase sensitivity to the needs of the market and to produce products that fit the ASEAN market.
Shigenori Tokumitsu, Vice President Visual Products Company, Toshiba Corporation of Japan said, Toshiba is a global business, but it realizes that different regions have different characteristics and desires. Toshiba visual products enjoy a long reputation for quality in the ASEAN region, and it sure can contribute more to the consumer.
According Shigenori, global LCD TV market is growing excited. Toshiba predictions indicate that the global market in 2009 amounted to 142 million units, and this will increase to 200 million units in 2012, with the ratio of average annual growth of 12%.
Toshiba recorded the global unit sales of 10 million units the year since March 2009 to March 2010. The company intends to increase that number significantly this year, and positioned in the area of economic growth of ASEAN as a first stepping stone of its strategy. Toshiba intends to achieve sales of more than 1.2 million units of TVs in the ASEAN market in 2011, namely a 20% market coverage
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