GameFly is an American online video game rental subscription service that specializes in providing games for game consoles and handheld game consoles.
Similar to the DVD rental subscription service Netflix or Blockbuster online, GameFly sends games to subscribers via the United States Postal Service in re-mailable, pre-paid mailers (non-US residents are ineligible for the service, as GameFly does not ship outside of the US). The subscriber then can keep the games for as long as desired while paying the monthly fee, although the number of games is limited by the type of subscription plan chosen by the subscriber. Upon returning the game to a GameFly distribution center, GameFly automatically ships out the next game in the "GameQ", making the process cyclical for as long as the user is a subscriber and updates his or her "GameQ". Customers typically expect delivery of their requested games within 2–7 days of shipment. If the received game disc or cartridge is damaged or unplayable for some reason, or if the wrong game was received, the customer can return it for a replacement or have the next item in their rental queue sent instead.
Subscribers can also purchase selected pre-played games at a reduced price should they choose to keep the game, in which case the case and instruction booklet will be subsequently mailed to them. Non-subscribers may also buy games, though not at a discounted price afforded to subscribers.
The process is all managed online, where the user must provide a credit card as a form of payment and means of verification.
Also, retail outlets such as Best Buy offered prepaid versions of GameFly for new subscribers, where they pay one month for two months worth of service, and gift certificates can be sent to friends and family.
Launched on September 8, 2002, GameFly offered 6000 titles for the PlayStation 2, Xbox, and the Nintendo GameCube. A few months after launch, GameFly began renting Game Boy Advance games in addition to disc-based games. In November 2004, GameFly added Nintendo DS games to rent. On March 21, 2005, GameFly added PlayStation Portable (PSP) games to their offerings, and near the end of April 2005, GameFly also added UMD movies.
GameFly also began offering Xbox 360 titles prior to the launch of the console in November 2005. On July 6, 2006, Gamefly offered games for Nintendo's Wii and Sony's PlayStation 3.
GameFly does not support older game systems, such as the Sega Genesis, Nintendo 64, Super Nintendo, PlayStation, or the Dreamcast. They also do not plan on adding PC games to its catalog due to legal issues involving the requirement to install PC games onto the owner's hard drive.
source:wikipedia
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